רב מכר
אנדרדוג
הוא מותג הלבשה תוסס המוקדש להפצת שמחה באמצעות עיצובים נועזים וצבעוניים.
בדיוק כמו השם שלנו, אנו שואפים להילחם למען החלשים ולהעצים את מי שהתעשייה האופנה השאירה מאחור.
אופק פרייס
מייסד ומנכ"ל
After 15 years in the United States, I returned to Israel with a lot of longing – but also with one question: Where am I supposed to buy stylish clothes, in my size, that suit who I am today? I didn't find an answer. So I built it myself.
That's how I entered the world of design. I learned to sew, to design, and to listen – to my body, to voices that don't get a place in mainstream fashion,
I am a lesbian, a feminist, a bachelor's degree graduate, and in between, I also led a groundbreaking lawsuit against antisemitism that reached the White House – this was not just a legal battle – it was a clear statement: I have a place, and I don't apologize for who I am.
That same principle guides me here too. In my opinion, there's no such thing as a right size or a right look.
There's you – and that's enough.